dataspot. honored with jewel

A special honour for us: dataspot. was there live this year! Together with Susan Hofleithner, Head of Group Data Management at Porsche Holding Salzburg, our Managing Director Michaela Mader was able to provide exciting insights into the joint project "Customer Centricity: Creation of a data map for the 360° customer view". We are delighted that this project was also honoured with an award, the ICT Austria Juwel, during the course of the evening. We would like to thank dataspot. in cooperation with Porsche Holding Salzburg for the invitation and the award.

Customer Centricity: Creating a data map for the 360° customer view

The award-winning project ‘Customer Centricity: Creating a data map for the 360° customer view’, which dataspot. implemented together with Porsche Holding Salzburg in the period from March to June 2024, is all about a comprehensive view of the customer in the context of value creation. Customers have contact with Porsche Holding Salzburg via various channels (e.g. car dealership, website, social media, telephone, and much more), which generates large amounts of customer data. In order to increase the quality of this data and provide customers with efficient and sustainable service, a 360° view of the customer is necessary. This allows customers to be targeted with advertising based on their interactions with the company. It also makes it possible to relieve employees and reduce storage capacities, IT resources and energy consumption.

dataspot.'s contribution to sustainability

Customer data can be managed much more efficiently with dataspot:

• Less storage capacity is needed, as collaboration between systems (for example between CRM and Data Lake) is improved.
• This also reduces the energy required to operate servers and databases.
• IT resources can be utilised more sparingly and resources that are freed up can be used for other tasks.

Customers can be better served:

• This creates long-term and sustainable customer relationships.
• Better data quality saves marketing costs.

dataspot. - the ideal choice for successful data management

Put an end to data chaos! dataspot. helps companies to finally bring order to their data and utilise it profitably. With the help of the unique Data Excellence Framework^©, dataspot. offers a comprehensive consulting approach to make companies fit for the future. The focus here is on the technical perspective, as data management is more than just an IT project. From the development of a customised data strategy to the implementation of an effective data governance organisation and the establishment of successful data quality management - dataspot. accompanies companies on their data journey.

Here you can find a few more insights into the ICT Austria Annual Event 2024:

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